Progress of Designing Logo for Insurance service, focused to insurance of avto
After first meeting and conversation of project was created a map of senses and mood board right below:
Then was designed five sketch variants of logo and placed to mock-up for clearness perception
On Second meeting, after presentation forth variant was favorite, but was issue with Letter "F"
So chosen variant was finalised and aligned to grid based on golden ratio. And was created an algorithm of logo construction
Thanks for Watching!